Attributes

Income

N

Mean

Std. Dev.

F-Value

Sig.

Products

Up to Rs. 20 k

166

3.26

0.79

5.15

0.00*

Rs. 20 k - 3 K

100

3.41

0.71

Rs. 30 - 50 K

102

3.53

0.77

Rs. > 50 K

132

3.56

0.63

Total

500

3.42

0.74

Price

Up to Rs 20 k

166

3.46

0.68

12.89

0.00*

Rs. 20 k - 30 K

100

3.37

0.55

Rs. 30 - 50 K

102

3.58

0.52

Rs. > 50 K

132

3.80

0.50

Total

500

3.56

0.60

Placement

Up to Rs 20 k

166

3.64

0.53

4.17

0.01*

Rs. 20 k - 30 K

100

3.76

0.68

Rs. 30 - 50 K

102

3.78

0.66

Rs. > 50 K

132

3.90

0.67

Total

500

3.76

0.63

Promotion

Up to Rs. 20 k

166

3.24

0.64

3.05

0.03*

Rs. 20 k - 30 K

100

3.33

0.59

Rs. 30 - 50 K

102

3.48

0.68

Rs. > 50 K

132

3.26

0.69

Total

500

3.31

0.66

People

Up to Rs. 20 k

166

3.35

0.51

1.18

0.32

Rs. 20k - 30 K

98

3.44

0.58

Rs. 30 - 50 K

100

3.44

0.68

Rs. > 50 K

132

3.47

0.68

Total

496

3.42

0.61

Process

Up to Rs. 20 k

164

3.30

0.69

0.56

0.64

Rs. 20k - 30 K

98

3.27

0.81

Rs. 30 - 50 K

102

3.40

0.80

Rs. > 50 K

132

3.33

0.90

Total

496

3.32

0.80

Physical evidence

Up to Rs. 20 k

166

3.57

0.58

2.12

0.10

Rs. 20 k - 30 K

100

3.71

0.72

Rs. 30 - 50 K

102

3.78

0.67

Rs. > 50 K

132

3.65

0.83

Total

500

3.66

0.70

Ethical practices

Up to Rs. 20 k

166

3.26

0.55

0.94

0.42

Rs. 20 k - 30 K

98

3.33

0.54

Rs. 30 - 50 K

102

3.40

0.78

Rs. > 50 K

132

3.33

0.80

Total

498

3.32

0.67

Overall Market Mix-Organized Retailer

Up to Rs. 20 k

166

3.40

0.35

5.10

0.00*

Rs. 20 k - 30 K

100

3.47

0.41

Rs. 30 - 50 K

102

3.57

0.42

Rs. > 50 K

132

3.54

0.43

Total

500

3.48

0.41