Attributes | Income | N | Mean | Std. Dev. | F-Value | Sig. |
Products | Up to Rs. 20 k | 166 | 3.26 | 0.79 | 5.15 | 0.00* |
Rs. 20 k - 3 K | 100 | 3.41 | 0.71 | |||
Rs. 30 - 50 K | 102 | 3.53 | 0.77 | |||
Rs. > 50 K | 132 | 3.56 | 0.63 | |||
Total | 500 | 3.42 | 0.74 | |||
Price | Up to Rs 20 k | 166 | 3.46 | 0.68 | 12.89 | 0.00* |
Rs. 20 k - 30 K | 100 | 3.37 | 0.55 | |||
Rs. 30 - 50 K | 102 | 3.58 | 0.52 | |||
Rs. > 50 K | 132 | 3.80 | 0.50 | |||
Total | 500 | 3.56 | 0.60 | |||
Placement | Up to Rs 20 k | 166 | 3.64 | 0.53 | 4.17 | 0.01* |
Rs. 20 k - 30 K | 100 | 3.76 | 0.68 | |||
Rs. 30 - 50 K | 102 | 3.78 | 0.66 | |||
Rs. > 50 K | 132 | 3.90 | 0.67 | |||
Total | 500 | 3.76 | 0.63 | |||
Promotion | Up to Rs. 20 k | 166 | 3.24 | 0.64 | 3.05 | 0.03* |
Rs. 20 k - 30 K | 100 | 3.33 | 0.59 | |||
Rs. 30 - 50 K | 102 | 3.48 | 0.68 | |||
Rs. > 50 K | 132 | 3.26 | 0.69 | |||
Total | 500 | 3.31 | 0.66 | |||
People | Up to Rs. 20 k | 166 | 3.35 | 0.51 | 1.18 | 0.32 |
Rs. 20k - 30 K | 98 | 3.44 | 0.58 | |||
Rs. 30 - 50 K | 100 | 3.44 | 0.68 | |||
Rs. > 50 K | 132 | 3.47 | 0.68 | |||
Total | 496 | 3.42 | 0.61 | |||
Process | Up to Rs. 20 k | 164 | 3.30 | 0.69 | 0.56 | 0.64 |
Rs. 20k - 30 K | 98 | 3.27 | 0.81 | |||
Rs. 30 - 50 K | 102 | 3.40 | 0.80 | |||
Rs. > 50 K | 132 | 3.33 | 0.90 | |||
Total | 496 | 3.32 | 0.80 | |||
Physical evidence | Up to Rs. 20 k | 166 | 3.57 | 0.58 | 2.12 | 0.10 |
Rs. 20 k - 30 K | 100 | 3.71 | 0.72 | |||
Rs. 30 - 50 K | 102 | 3.78 | 0.67 | |||
Rs. > 50 K | 132 | 3.65 | 0.83 | |||
Total | 500 | 3.66 | 0.70 | |||
Ethical practices | Up to Rs. 20 k | 166 | 3.26 | 0.55 | 0.94 | 0.42 |
Rs. 20 k - 30 K | 98 | 3.33 | 0.54 | |||
Rs. 30 - 50 K | 102 | 3.40 | 0.78 | |||
Rs. > 50 K | 132 | 3.33 | 0.80 | |||
Total | 498 | 3.32 | 0.67 | |||
Overall Market Mix-Organized Retailer | Up to Rs. 20 k | 166 | 3.40 | 0.35 | 5.10 | 0.00* |
Rs. 20 k - 30 K | 100 | 3.47 | 0.41 | |||
Rs. 30 - 50 K | 102 | 3.57 | 0.42 | |||
Rs. > 50 K | 132 | 3.54 | 0.43 | |||
Total | 500 | 3.48 | 0.41 |