Attributes

Occupation

N

Mean

Std. Dev.

F-Value

Sig.

Products

Business/profession

98

3.43

0.80

8.02

0.00*

Employee

222

3.56

0.66

Homemaker

150

3.19

0.75

Student

30

3.57

0.82

Total

500

3.42

0.74

Price

Business/profession

98

3.37

0.73

12.47

0.00*

Employee

222

3.73

0.56

Homemaker

150

3.43

0.51

Student

30

3.56

0.52

Total

500

3.56

0.60

Placement

Business/ profession

98

3.82

0.58

1.70

0.17

Employee

222

3.72

0.67

Homemaker

150

3.74

0.59

Student

30

3.97

0.63

Total

500

3.76

0.63

Promotion

Business/profession

98

3.14

0.62

5.32

0.00*

Employee

222

3.29

0.78

Homemaker

150

3.41

0.43

Student

30

3.58

0.52

Total

500

3.31

0.66

People

Business/profession

96

3.33

0.49

1.00

0.39

Employee

220

3.42

0.73

Homemaker

150

3.47

0.47

Student

30

3.37

0.55

Total

496

3.42

0.61

Process

Business/profession

98

3.33

0.80

2.92

0.03*

Employee

218

3.21

0.89

Homemaker

150

3.46

0.62

Student

30

3.37

0.81

Total

496

3.32

0.80

Physical evidence

Business/profession

98

3.47

0.90

4.10

0.01*

Employee

222

3.66

0.80

Homemaker

150

3.78

0.35

Student

30

3.68

0.33

Total

500

3.66

0.70

Ethical practices

Business/profession

98

3.22

0.61

1.35

0.26

Employee

220

3.33

0.82

Homemaker

150

3.34

0.45

Student

30

3.48

0.63

Total

498

3.32

0.67

Overall Market Mix-Organized Retailer

Business/profession

98

3.38

0.39

3.00

0.03*

Employee

222

3.50

0.47

Homemaker

150

3.50

0.29

Student

30

3.59

0.36

Total

500

3.48

0.41