Attributes | Occupation | N | Mean | Std. Dev. | F-Value | Sig. |
Products | Business/profession | 98 | 3.43 | 0.80 | 8.02 | 0.00* |
Employee | 222 | 3.56 | 0.66 | |||
Homemaker | 150 | 3.19 | 0.75 | |||
Student | 30 | 3.57 | 0.82 | |||
Total | 500 | 3.42 | 0.74 | |||
Price | Business/profession | 98 | 3.37 | 0.73 | 12.47 | 0.00* |
Employee | 222 | 3.73 | 0.56 | |||
Homemaker | 150 | 3.43 | 0.51 | |||
Student | 30 | 3.56 | 0.52 | |||
Total | 500 | 3.56 | 0.60 | |||
Placement | Business/ profession | 98 | 3.82 | 0.58 | 1.70 | 0.17 |
Employee | 222 | 3.72 | 0.67 | |||
Homemaker | 150 | 3.74 | 0.59 | |||
Student | 30 | 3.97 | 0.63 | |||
Total | 500 | 3.76 | 0.63 | |||
Promotion | Business/profession | 98 | 3.14 | 0.62 | 5.32 | 0.00* |
Employee | 222 | 3.29 | 0.78 | |||
Homemaker | 150 | 3.41 | 0.43 | |||
Student | 30 | 3.58 | 0.52 | |||
Total | 500 | 3.31 | 0.66 | |||
People | Business/profession | 96 | 3.33 | 0.49 | 1.00 | 0.39 |
Employee | 220 | 3.42 | 0.73 | |||
Homemaker | 150 | 3.47 | 0.47 | |||
Student | 30 | 3.37 | 0.55 | |||
Total | 496 | 3.42 | 0.61 | |||
Process | Business/profession | 98 | 3.33 | 0.80 | 2.92 | 0.03* |
Employee | 218 | 3.21 | 0.89 | |||
Homemaker | 150 | 3.46 | 0.62 | |||
Student | 30 | 3.37 | 0.81 | |||
Total | 496 | 3.32 | 0.80 | |||
Physical evidence | Business/profession | 98 | 3.47 | 0.90 | 4.10 | 0.01* |
Employee | 222 | 3.66 | 0.80 | |||
Homemaker | 150 | 3.78 | 0.35 | |||
Student | 30 | 3.68 | 0.33 | |||
Total | 500 | 3.66 | 0.70 | |||
Ethical practices | Business/profession | 98 | 3.22 | 0.61 | 1.35 | 0.26 |
Employee | 220 | 3.33 | 0.82 | |||
Homemaker | 150 | 3.34 | 0.45 | |||
Student | 30 | 3.48 | 0.63 | |||
Total | 498 | 3.32 | 0.67 | |||
Overall Market Mix-Organized Retailer | Business/profession | 98 | 3.38 | 0.39 | 3.00 | 0.03* |
Employee | 222 | 3.50 | 0.47 | |||
Homemaker | 150 | 3.50 | 0.29 | |||
Student | 30 | 3.59 | 0.36 | |||
Total | 500 | 3.48 | 0.41 |