Attributes | Education | N | Mean | Std. Dev. | F-Value | Sig. |
Products | Up to Inter/PU/Diploma | 86 | 3.05 | 0.63 | 10.59 | 0.00* |
PG | 124 | 3.39 | 0.85 | |||
Degree | 262 | 3.54 | 0.69 | |||
Others | 28 | 3.61 | 0.66 | |||
Total | 500 | 3.42 | 0.74 | |||
Price | Up to Inter/PU/Diploma | 86 | 3.27 | 0.48 | 13.08 | 0.00* |
PG | 124 | 3.50 | 0.78 | |||
Degree | 262 | 3.63 | 0.51 | |||
Others | 28 | 3.95 | 0.44 | |||
Total | 500 | 3.56 | 0.60 | |||
Placement | Up to Inter/PU/Diploma | 86 | 3.61 | 0.46 | 3.71 | 0.01* |
PG | 124 | 3.80 | 0.68 | |||
Degree | 262 | 3.82 | 0.64 | |||
Others | 28 | 3.54 | 0.71 | |||
Total | 500 | 3.76 | 0.63 | |||
Promotion | Up to Inter/PU/Diploma | 86 | 3.48 | 0.34 | 6.13 | 0.00* |
PG | 124 | 3.37 | 0.85 | |||
Degree | 262 | 3.27 | 0.60 | |||
Others | 28 | 2.93 | 0.77 | |||
Total | 500 | 3.31 | 0.66 | |||
People | Up to Inter/PU/Diploma | 86 | 3.59 | 0.38 | 6.19 | 0.00* |
PG | 124 | 3.39 | 0.70 | |||
Degree | 260 | 3.41 | 0.58 | |||
Others | 26 | 3.02 | 0.82 | |||
Total | 496 | 3.42 | 0.61 | |||
Process | Up to Inter/PU/Diploma | 86 | 3.27 | 0.55 | 5.81 | 0.00* |
PG | 124 | 3.38 | 0.67 | |||
Degree | 258 | 3.37 | 0.89 | |||
Others | 28 | 2.74 | 0.83 | |||
Total | 496 | 3.32 | 0.80 | |||
Physical evidence | Up to Inter/PU/Diploma | 86 | 3.79 | 0.29 | 5.07 | 0.00* |
PG | 124 | 3.81 | 0.50 | |||
Degree | 262 | 3.56 | 0.84 | |||
Others | 28 | 3.50 | 0.80 | |||
Total | 500 | 3.66 | 0.70 | |||
Ethical practices | Up to Inter/PU/Diploma | 86 | 3.33 | 0.40 | 6.42 | 0.00* |
PG | 124 | 3.53 | 0.64 | |||
Degree | 260 | 3.21 | 0.70 | |||
Others | 28 | 3.34 | 1.01 | |||
Total | 498 | 3.32 | 0.67 | |||
Overall Marketing Mix-Organized Retailer | Up to Inter/PU/Diploma | 86 | 3.46 | 0.23 | 2.42 | 0.07 |
PG | 124 | 3.54 | 0.49 | |||
Degree | 262 | 3.48 | 0.40 | |||
Others | 28 | 3.33 | 0.42 | |||
Total | 500 | 3.48 | 0.41 |