Attributes

Education

N

Mean

Std. Dev.

F-Value

Sig.

Products

Up to Inter/PU/Diploma

86

3.05

0.63

10.59

0.00*

PG

124

3.39

0.85

Degree

262

3.54

0.69

Others

28

3.61

0.66

Total

500

3.42

0.74

Price

Up to Inter/PU/Diploma

86

3.27

0.48

13.08

0.00*

PG

124

3.50

0.78

Degree

262

3.63

0.51

Others

28

3.95

0.44

Total

500

3.56

0.60

Placement

Up to Inter/PU/Diploma

86

3.61

0.46

3.71

0.01*

PG

124

3.80

0.68

Degree

262

3.82

0.64

Others

28

3.54

0.71

Total

500

3.76

0.63

Promotion

Up to Inter/PU/Diploma

86

3.48

0.34

6.13

0.00*

PG

124

3.37

0.85

Degree

262

3.27

0.60

Others

28

2.93

0.77

Total

500

3.31

0.66

People

Up to Inter/PU/Diploma

86

3.59

0.38

6.19

0.00*

PG

124

3.39

0.70

Degree

260

3.41

0.58

Others

26

3.02

0.82

Total

496

3.42

0.61

Process

Up to Inter/PU/Diploma

86

3.27

0.55

5.81

0.00*

PG

124

3.38

0.67

Degree

258

3.37

0.89

Others

28

2.74

0.83

Total

496

3.32

0.80

Physical evidence

Up to Inter/PU/Diploma

86

3.79

0.29

5.07

0.00*

PG

124

3.81

0.50

Degree

262

3.56

0.84

Others

28

3.50

0.80

Total

500

3.66

0.70

Ethical practices

Up to Inter/PU/Diploma

86

3.33

0.40

6.42

0.00*

PG

124

3.53

0.64

Degree

260

3.21

0.70

Others

28

3.34

1.01

Total

498

3.32

0.67

Overall Marketing Mix-Organized Retailer

Up to Inter/PU/Diploma

86

3.46

0.23

2.42

0.07

PG

124

3.54

0.49

Degree

262

3.48

0.40

Others

28

3.33

0.42

Total

500

3.48

0.41