Construct

Items

Factor Loadings

Attitudes (ATT)

α = 0.732

AVE = 0.486

1. Some consumers are more likely to adopt illicit goods when advertisements encourage them to do so.

2. Some consumers are more likely 7to adopt illicit goods when they see celebrities do so.

3. Some consumers are more likely to adopt illicit goods when their friends recommend their goods.

4. Some consumers are more likely to adopt illicit goods because they want to show off.

5. Some consumers are more likely to adopt illicit goods when they judge that most consumers do so.

0.747

0.745

0.728

0.666

0.592

Subjective Norm (SUBJ)

α = 0.803

AVE = 0.572

1. Most people who are important to me would want me to adopt an illicit good.

2. Most people who are important to me know that I regularly adopt an illicit good.

3. People whose opinions I value would not have a problem with me adopting an illicit good.

4. I would post pictures of myself on social media consuming an illicit good.

5. I would allow people who are important to me know that I regularly adopt an illicit good.

0.859

0.846

0.736

0.688

0.624

Perceived Behavioral Control (PBC)

α = 0.824

AVE = 0.590

1. I have the opportunity to adopt an illicit good.

2. I have the resources necessary to adopt an illicit good.

3. I am confident that if I wanted to I could adopt an illicit good.

4. I have the time to adopt an illicit good.

5. Whether or not I adopt an illicit good is completely up to me.

0.847

0.814

0.796

0.780

0.574

Propensity to Adopt(PROP)

α = 0.875

AVE = 0.8001

1. I will make an effort to adopt an illicit good.

2. I intend to adopt an illicit good.

3. I plan to adopt an illicit good.

0.903

0.899

0.881