|
| Activity Presence | Who Does It | ||||||||
|
| YES | NO | NO ANSWER | General manager | External revenue manager | Internal revenue manager | Reception | Sales/ marketing | Other | |
| Market analysis and tourist trends | 59% | 23% | 18% | 44% | 5% | 5% | 0% | 3% | 8% | |
| Drafting of the marketing plan | 44% | 33% | 23% | 31% | 0% | 0% | 5% | 8% | 5% | |
| Budget formulation for each segment (business, leisure, etc.) | 33% | 46% | 21% | 31% | 3% | 3% | 0% | 0% | 5% | |
| Sales monitoring | 74% | 3% | 23% | 51% | 3% | 3% | 10% | 10% | 10% | |
| Competitive price monitoring | 69% | 10% | 21% | 41% | 3% | 3% | 15% | 8% | 3% | |
| Data analysis and processing | 62% | 15% | 23% | 46% | 8% | 3% | 8% | 3% | 8% | |
| Tariff history management | 64% | 10% | 26% | 46% | 8% | 0% | 5% | 8% | 5% | |
| Price management on different booking systems | 69% | 10% | 21% | 36% | 3% | 5% | 13% | 5% | 10% | |
| Periodic preparation of the forecast budget for each segment | 21% | 59% | 20% | 10% | 3% | 0% | 0% | 0% | 8% | |
| Periodic editing of the final report for each segment | 26% | 54% | 20% | 21% | 3% | 0% | 0% | 0% | 8% | |
| Evaluation of performance indicators | 38% | 33% | 29% | 28% | 3% | 0% | 5% | 5% | 3% | |