Activity

Activity Presence

Who Does It

How Often

YES

General manager

External revenue manager

Internal revenue manager

Reception

Sales/ marketing

Other

Continuously

1 - 2 times a day

1 - 2 times a week

1 - 2 times a month

Seasonal or other

Market analysis and tourist trends

17 (81%)

12 (57%)

2 (10%)

2 (10%)

0 (0%)

1 (5%)

3 (14%)

0 (0%)

3 (14%)

2 (10%)

10 (48%)

5 (24%)

Drafting of the marketing plan

14 (67%)

12 (57%)

0 (0%)

0 (0%)

2 (10%)

3 (14%)

2 (10%)

1 (5%)

0 (0%)

0 (0%)

7 (33%)

6 (29%)

Budget formulation for each segment (business, leisure, etc.)

12 (57%)

12 (57%)

1 (5%)

1 (5%)

0 (0%)

0 (0%)

2 (10%)

1 (5%)

0 (0%)

1 (5%)

3 (14%)

7 (33%)

Sales monitoring

20 (95%)

20 (95%)

1 (5%)

1 (5%)

4 (19%)

4 (19%)

3 (14%)

2 (10%)

4 (19%)

11 (52%)

7 (33%)

1 (5%)

Competitive price monitoring

18 (86%)

16 (76%)

1 (5%)

1 (5%)

6 (29%)

3 (14%)

1 (5%)

0 (0%)

1 (5%)

11 (52%)

7 (33%)

2 (10%)

Data analysis and processing

18 (86%)

18 (86%)

3 (14%)

1 (5%)

3 (14%)

1 (5%)

3 (14%)

1 (5%)

1 (5%)

7 (33%)

9 (43%)

3 (14%)

Tariff history management

18 (86%)

18 (86%)

3 (14%)

0 (0%)

2 (10%)

3 (14%)

2 (10%)

0 (0%)

0 (0%)

5 (24%)

5 (24%)

8 (38%)

Price management on different booking systems

19 (90%)

14 (67%)

1 (5%)

2 (10%)

5 (24%)

2 (10%)

3 (14%)

1 (5%)

3 (14%)

8 (38%)

6 (29%)

0 (0%)

Periodic preparation of the forecast budgets for each segment

7 (33%)

4 (19%)

1 (5%)

0 (0%)

0 (0%)

0 (0%)

3 (14%)

0 (0%)

1 (5%)

2 (10%)

2 (10%)

3 (14%)

Periodic editing of the final reports for each segment

9 (43%)

8 (38%)

1 (5%)

0 (0%)

0 (0%)

0 (0%)

3 (14%)

0 (0%)

0 (0%)

3 (14%)

6 (29%)

1 (5%)

Evaluation of performance indicators

13 (62%)

11 (52%)

1 (5%)

0 (0%)

2 (10%)

2 (10%)

1 (5%)

0 (0%)

0 (0%)

4 (19%)

7 (33%)

0 (0%)