Activity | Activity Presence | Who Does It | How Often | ||||||||||
YES | General manager | External revenue manager | Internal revenue manager | Reception | Sales/ marketing | Other | Continuously | 1 - 2 times a day | 1 - 2 times a week | 1 - 2 times a month | Seasonal or other | ||
Market analysis and tourist trends | 17 (81%) | 12 (57%) | 2 (10%) | 2 (10%) | 0 (0%) | 1 (5%) | 3 (14%) | 0 (0%) | 3 (14%) | 2 (10%) | 10 (48%) | 5 (24%) | |
Drafting of the marketing plan | 14 (67%) | 12 (57%) | 0 (0%) | 0 (0%) | 2 (10%) | 3 (14%) | 2 (10%) | 1 (5%) | 0 (0%) | 0 (0%) | 7 (33%) | 6 (29%) | |
Budget formulation for each segment (business, leisure, etc.) | 12 (57%) | 12 (57%) | 1 (5%) | 1 (5%) | 0 (0%) | 0 (0%) | 2 (10%) | 1 (5%) | 0 (0%) | 1 (5%) | 3 (14%) | 7 (33%) | |
Sales monitoring | 20 (95%) | 20 (95%) | 1 (5%) | 1 (5%) | 4 (19%) | 4 (19%) | 3 (14%) | 2 (10%) | 4 (19%) | 11 (52%) | 7 (33%) | 1 (5%) | |
Competitive price monitoring | 18 (86%) | 16 (76%) | 1 (5%) | 1 (5%) | 6 (29%) | 3 (14%) | 1 (5%) | 0 (0%) | 1 (5%) | 11 (52%) | 7 (33%) | 2 (10%) | |
Data analysis and processing | 18 (86%) | 18 (86%) | 3 (14%) | 1 (5%) | 3 (14%) | 1 (5%) | 3 (14%) | 1 (5%) | 1 (5%) | 7 (33%) | 9 (43%) | 3 (14%) | |
Tariff history management | 18 (86%) | 18 (86%) | 3 (14%) | 0 (0%) | 2 (10%) | 3 (14%) | 2 (10%) | 0 (0%) | 0 (0%) | 5 (24%) | 5 (24%) | 8 (38%) | |
Price management on different booking systems | 19 (90%) | 14 (67%) | 1 (5%) | 2 (10%) | 5 (24%) | 2 (10%) | 3 (14%) | 1 (5%) | 3 (14%) | 8 (38%) | 6 (29%) | 0 (0%) | |
Periodic preparation of the forecast budgets for each segment | 7 (33%) | 4 (19%) | 1 (5%) | 0 (0%) | 0 (0%) | 0 (0%) | 3 (14%) | 0 (0%) | 1 (5%) | 2 (10%) | 2 (10%) | 3 (14%) | |
Periodic editing of the final reports for each segment | 9 (43%) | 8 (38%) | 1 (5%) | 0 (0%) | 0 (0%) | 0 (0%) | 3 (14%) | 0 (0%) | 0 (0%) | 3 (14%) | 6 (29%) | 1 (5%) | |
Evaluation of performance indicators | 13 (62%) | 11 (52%) | 1 (5%) | 0 (0%) | 2 (10%) | 2 (10%) | 1 (5%) | 0 (0%) | 0 (0%) | 4 (19%) | 7 (33%) | 0 (0%) |