| Factors | Classification | Frequency | Percent |
| Gender | Male | 47 | 47 |
| Female | 53 | 53 | |
| Total | 100 | 100 | |
| Age (In Years) | Below 20 years | 5 | 5 |
| 21 to 30 years | 38 | 38 | |
| 31 to 40 years | 28 | 28 | |
| 41 to 50 years | 19 | 19 | |
| Above 51 years | 10 | 10 | |
| Total | 100 | 100 | |
| Educational Qualification | Under graduate | 29 | 29 |
| Postgraduate | 36 | 36 | |
| Professional | 19 | 19 | |
| Diploma | 13 | 13 | |
| Others | 3 | 3 | |
| Total | 100 | 100 | |
| Occupation | Professional | 18 | 18 |
| Business | 25 | 25 | |
| Government employee | 22 | 22 | |
| Private employee | 23 | 23 | |
| Others | 12 | 12 | |
| Total | 100 | 100 | |
| Monthly Income (In Rupees) | Below Rs. 20000 | 23 | 23 |
| Rs. 20,001 - Rs. 50,000 | 42 | 42 | |
| Rs. 50,001 - Rs. 100,000 | 25 | 25 | |
| Above Rs. 100,001 | 10 | 10 | |
| Total | 100 | 100 | |
| Period Of Being A Customer in ICICI Bank Ltd. | Less than 1 years | 16 | 16 |
| 1 - 5 years | 42 | 42 | |
| 6 - 10 years | 35 | 35 | |
| Above 10 years | 7 | 7 | |
| Total | 100 | 100 | |
| Mobile Banking Services Offered By ICICI Bank Ltd. | Advertisement | 27 | 27 |
| SMS/E-MAILS | 27 | 27 | |
| Customer of the bank | 30 | 30 | |
| Employees of the bank | 12 | 12 | |
| Others | 4 | 4 | |
| Total | 100 | 100 | |
| Mode of Using Mobile Banking Service | Wireless application protocol (WAP) | 33 | 33 |
| Unstructured supplementary data (USSD) | 8 | 8 | |
| SMS banking | 35 | 35 | |
| Application-based SMS/GPRS | 24 | 24 | |
| Total | 100 | 100 |