Campaign name

Country

Aim and objectives

Message

Get to Know your Medicines Campaign

(Australia) (NPS, 2007)

Reduce the number of medicine

Related problems in the community by encouraging older people to be more informed about their medicines

and giving them the confidence to seek information from their health professionals.

・ Medicines do not just come on prescription. Medicines and remedies bought at pharmacies, supermarkets and health food shops are also medicines. Such medicines may react with your prescription medicines and each other.

・ Keep an up-to-date list of your medicines, and go over the list with your doctor regularly.

・ Know where to find reliable information about your medicines.

・ Take an active role in your health care. Talk openly with your doctor and pharmacist about your medicines.

・ Generic medicines have the same active ingredient as the original brand of the medicine. Talk to your doctor about the potential benefits of using generic.

Script you Future campaign

(USA) (Script Your Future, 2015b; Gupta et al., 2015)

Raise awareness among consumers and their family caregivers about the importance of taking medication as prescribed as a vital first step toward better health outcomes.

The campaign focuses on patients affected by three serious chronic conditions―diabetes, respiratory disease, and cardiovascular disease. It encourages patients and health care professionals to better communicate about ways to improve medication adherence.

Medicine optimisation campaign

(UK) (PSNC, 2013).

The campaign highlights the importance of medicines adherence and the expertise available within community pharmacy to support patients in getting the best out of their medicines and reveals statistics from a new patient survey about how the public take their medicines.

・ Why you should take your medicine as prescribed

・ What your medicines does.

・ When and how you should take your medicine.

Know your medicines

(Malaysia) (Know Your Medicine, 2013)

Increase consumer awareness of the rational use of medicines.

・ Provide consumers with information on different issues related to health and medicine.

・ Ensure that consumers know their medicine, what they should and should not be taken, and why.

・ Increased adverse drug reporting through patient education

・ Improve knowledge in the use of medicine by pregnant women, nursing mothers and children.

・ Assist senior citizens in the use of medicine.