7. McNulty et al. (2010), UK

Active and control group were questioned face to face about their attitudes to and use of antibiotic pre and post antibiotic campaign.

1 week

Poster and leaflet

1706 English and 182 Scottish adults in January 2008 and by 1707 English and 123 Scottish adults in January 2009.

There was minimal evidence that public antibiotic campaign were effective. The use and visibility of future campaign materials need auditing.

8. (Giordano et al., 2013), USA

A Clinic-Wide Social Marketing Campaign to Improve Adherence to antiretroviral Therapy for HIV

4 weeks

Video, posters, pens, mugs, label buttons with the campaign slogan

250 only 141 people recruited.

Among the 39.7% of participants who correctly identified the campaign slogan on the post-intervention survey, adherence increased by 3.3%, while it decreased in the other participants by 5.5% (paired t -test p = 0.07). The well-received campaign did not increase short-term adherence to ART, but adherence tended to increase in participants who were more engaged with the intervention.