variable | M | SD | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
1) Gender | 1.54 | 0.50 |
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2) Age | 1.99 | 0.21 | −0.06 |
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3) Education level | 3.36 | 0.74 | −0.04 | 0.23*** |
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4) Browse for APP time | 1.40 | 0.75 | 0.07 | 0.01 | −0.07 |
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5) Online shopping experience | 3.70 | 0.70 | −0.03 | 0.08 | 0.25*** | 0.08 |
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6) Knowledge | 5.43 | 0.91 | −0.04 | 0.03 | 0.15 | 0.06 | 0.23*** |
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7) Convenience | 5.20 | 1.17 | −0.03 | −0.08 | 0.00 | 0.08 | 0.18** | 0.39*** |
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8) Entertainment | 4.62 | 1.23 | 0.00 | −0.01 | −0.03 | 0.09 | 0.07 | 0.41*** | 0.40*** |
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9) Pleasure | 5.16 | 1.07 | −0.04 | 0.05 | 0.05 | 0.08 | 0.21*** | 0.51*** | 0.51*** | 0.56*** |
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10) Arousal | 4.51 | 1.32 | −0.04 | 0.07 | −0.05 | 0.15* | 0.11*** | 0.39*** | 0.33*** | 0.60*** | 0.59*** |
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11) Impulse buying intention | 5.04 | 1.22 | 0.12* | 0.01 | −0.01 | 0.16** | 0.09 | 0.27*** | 0.33*** | 0.40*** | 0.41*** | 0.50*** |