variable

M

SD

1

2

3

4

5

6

7

8

9

10

1) Gender

1.54

0.50

2) Age

1.99

0.21

−0.06

3) Education level

3.36

0.74

−0.04

0.23***

4) Browse for APP time

1.40

0.75

0.07

0.01

−0.07

5) Online shopping experience

3.70

0.70

−0.03

0.08

0.25***

0.08

6) Knowledge

5.43

0.91

−0.04

0.03

0.15

0.06

0.23***

7) Convenience

5.20

1.17

−0.03

−0.08

0.00

0.08

0.18**

0.39***

8) Entertainment

4.62

1.23

0.00

−0.01

−0.03

0.09

0.07

0.41***

0.40***

9) Pleasure

5.16

1.07

−0.04

0.05

0.05

0.08

0.21***

0.51***

0.51***

0.56***

10) Arousal

4.51

1.32

−0.04

0.07

−0.05

0.15*

0.11***

0.39***

0.33***

0.60***

0.59***

11) Impulse buying

intention

5.04

1.22

0.12*

0.01

−0.01

0.16**

0.09

0.27***

0.33***

0.40***

0.41***

0.50***