Items | Reliability (α) | Factor Loadings | CR | AVE |
Independence | 0.78 |
| 0.64 | 0.37 |
I value being in good health above everything. |
| 0.59 |
|
|
Being able to take care of myself is a primary concern for me. |
| 0.52 |
|
|
My personal identity, independent of others, is very important to me. |
| 0.71 |
|
|
Interdependence | 0.82 |
| 0.76 | 0.53 |
I often have the feeling that my relationships with others are more important than my own accomplishments. |
| 00.49 |
|
|
It is important to me to respect decisions made by the group. |
| 00.80 |
|
|
It is important for me to maintain harmony with my group. |
| 00.68 |
|
|
Moral Identity Internalization | 0.72 |
| 0.76 | 0.53 |
It would make me feel good to be a person who has these characteristics. |
| 0.83 |
|
|
Being someone who has these characteristics is an important part of who I am. |
| 0.83 |
|
|
Having these characteristics is not really important to me. |
| 0.50 |
|
|
Moral Identity Symbolization | 0.79 |
| 0.74 | 0.50 |
The types of things I do in my spare time (e.g., hobbies) clearly identify me as having these characteristics. |
| 0.86 |
|
|
The kinds of books and magazines that I read identify me as having these characteristics. |
| 0.72 |
|
|
The fact that I have these characteristics is communicated to others by my membership in certain organizations. |
| 0.50 |
|
|
Empathy | 0.82 |
| 0.87 | 0.56 |
When I see someone being take advantage of, I feel kind of protective toward them. |
| 0.70 |
|
|
When I see someone being treated unfairly, I sometimes feel pity for them. |
| 0.84 |
|
|
I often have tender, concerned feelings for people less fortunate than me. |
| 0.77 |
|
|
Sometimes I feel sorry for other people when they are having problems. |
| 0.75 |
|
|
I am often quite touched by things that I see happen. |
| 0.68 |
|
|
Purchase Intention | 0.93 |
| 0.89 | 0.74 |
I would be likely to purchase this product. |
| 0.86 |
|
|
I would likely make this product one of my first choices in this product category. |
| 0.92 |
|
|
I would exert a great deal of effort to purchase this product. |
| 0.78 |
|
|