| Context Level | Context Dimensions | Relevant contextual information (Key elements and details) |
| Personal context | Identity | Civil Profile (Name, Address, Marital Status, Languages, etc.) |
| Professional Profile (Diploma, Skills, Experience, Performance, Role, Results, etc.) | ||
| Physiological Profile (Body Description [Weight, Height, Skin Color, Hair color, Eye Color]; Body Disabilities [motor, visual, hearing, etc.]; Genetics [DNA, Blood Group, Rhesus, Fingerprint, etc.]; Health [diseases, allergies, etc.]) | ||
| Social Profile (Family, Community, Association, Friends, Relatives, Life Style, etc.) | ||
| Use(r) Profile (Login, Password, Rights, etc.) | ||
| Goal | Needs/Intentions (Business needs to fulfill or objectives to reach at personal level. E.g. Need to register 10 new customers today!) | |
| Interest (Business centers of interest. E.g. selling innovative products, prospecting customers, analyzing revenues from delivery services, keeping informed of stocks level in the company’s closest shops, etc.) | ||
| Agenda (Planned interest or tasks. E.g. from 9 to 10 a.m. prospecting customers) | ||
| Cognition | Psychological Profile (Temperament, Mood, Hobby, Personality Traits, etc.) | |
| Preferences (Indicate what the decision maker likes the most for each of his profile. E.g. Civil Profile: A perfect bilingual, but prefers speaking French, etc.) | ||
| Tasks | BI Tasks (Type [consulting/requesting decisional data], concerned metrics, Qty of Data to download, costs, etc.) | |
| Mobility Tasks (Type [walking, driving, etc], Duration, etc.) | ||
| Communication Tasks (Type [e.g. calling, messaging, chatting, twitting, etc.]; Duration, Network, Costs, etc.) | ||
| Physical Tasks (Duration, Difficulty, Distance, etc.) E.g. carrying a box of products, etc. |