Proportion of responses | ||||
Survey question | Agree | Neither | Disagree | |
About the labels | ||||
1 | The NICHE labels were clear and easy to understand. | 0.86 | 0.09 | 0.05 |
2 | The NICHE labels have helped me to know more about the carbon impact of my food purchases. | 0.86 | 0.09 | 0.05 |
3 | Information about the energy/carbon content of food items may influence my purchasing decisions. | 0.86 | 0.08 | 0.06 |
4 | The color scheme in the NICHE labels made them easy to understand. | 0.91 | 0.06 | 0.03 |
5 | The meaning of the numerical scales on the NICHE labels was easy to understand. | 0.83 | 0.12 | 0.05 |
6 | The combination of both health and energy/carbon information on the NICHE label would improve existing food labelling. | 0.89 | 0.08 | 0.03 |
7 | Energy content of a product is more meaningful to me than a carbon emissions measure. | 0.59 | 0.30 | 0.11 |
8 | Food labels must be clear and simple to be useful. | 1.00 | 0.00 | 0.00 |
About local food | ||||
9 | Buying local food is better for the environment. | 0.98 | 0.02 | 0.00 |
10 | Knowing where food comes from matters to me. | 0.95 | 0.05 | 0.00 |
11 | Locally produced food will have a lower energy/carbon footprint. | 0.94 | 0.05 | 0.02 |
12 | Food safety is a good reason for buying local products. | 0.88 | 0.12 | 0.00 |
13 | Freshness is a good reason for buying local products. | 0.97 | 0.02 | 0.02 |
14 | Nutrition/health is a good reason for buying local products. | 0.98 | 0.00 | 0.02 |
15 | Lower prices is a good reason for buying local products. | 0.75 | 0.15 | 0.09 |
16 | Supporting local producers is a good reason for buying local products. | 0.98 | 0.00 | 0.02 |
17 | Supporting the environment is a good reason for buying local products. | 0.97 | 0.02 | 0.02 |
18 | Cost is a barrier to purchasing more local products. | 0.55 | 0.17 | 0.28 |
19 | Restricted availability of fresh produce seriously limits my food choices. | 0.68 | 0.11 | 0.21 |