Variables

Chinese Brands

Overseas Brands

Others

F

P

M ± SD

M ± SD

M ± SD

Influence of Others

2.06 ± 1.50

2.01 ± 1.42

1.67 ± 1.30

0.19

0.83

Popularity

1.67 ± 1.11

1.88 ± 1.30

1.08 ± 0.20

1.19

0.31

Herd Mentality

1.51 ± 0.78

1.74 ± 1.11

1.13 ± 0.21

1.26

0.29

Brand image

1.79 ± 0.84

2.38 ± 1.45

1.50 ± 1.22

2.58

0.08

Patriotism

1.33 ± 0.84

1.09 ± 0.24

1.00 ± 0.00

1.38

0.26

Comfort

1.99 ± 1.14

1.95 ± 1.02

2.33 ± 1.32

0.30

0.75

Personal Preference

2.61 ± 1.18

2.89 ± 1.08

2.42 ± 1.33

0.62

0.54

Personal Experience

2.61 ± 1.28

2.20 ± 0.74

2.63 ± 1.60

1.01

0.37

Consuming Capacity

1.66 ± 1.08

1.25 ± 0.80

1.17 ± 0.41

1.75

0.18

Individual Demand

2.34 ± 0.85

2.48 ± 0.96

2.83 ± 1.51

0.71

0.50

Practicability

2.18 ± 0.93

1.87 ± 0.69

2.58 ± 1.37

1.84

0.17

Appearance Design

1.86 ± 1.34

3.05 ± 1.70

2.29 ± 1.55

4.59*

0.02

the Quality of Telephone

2.31 ± 1.11

2.38 ± 1.30

2.67 ± 1.41

0.22

0.81

Cost Performance

2.35 ± 1.58

1.67 ± 0.98

2.33 ± 1.32

1.92

0.16

Operation Speed

1.27 ± 0.45

1.61 ± 0.98

1.92 ± 1.13

2.67

0.08