Internal Capabilities
External Factors | Strengths | Weaknesses |
1. Price Advantage 2. Brand Effect | 1. Supply Chain Insufficiency 2. Localization Issues | |
Opportunities | SO Strategies | WO Strategies |
1. Large Market Potential 2. Globalization and Policy Support | 1. Continue expanding through franchising, capturing more overseas markets 2. Maintain a strategy of low prices and high cost-effectiveness, attracting customer flow through marketing | 1. Enhance localization for overseas stores, introduce products tailored to local tastes 2. Develop the supply chain to ensure material supply |
Threats | ST Strategies | WT Strategies |
1. Increasing Competition 2. Uncertainty in Overseas Business Environment | 1. Innovate and differentiate with unique products, maintaining a competitive advantage 2. Provide services tailored to overseas situations | 1. Conduct thorough research on overseas customer demands, improve satisfaction 2. Accelerate research and timely strategic adjustments |