Internal Capabilities

External Factors

Strengths

Weaknesses

1. Price Advantage

2. Brand Effect

1. Supply Chain Insufficiency

2. Localization Issues

Opportunities

SO Strategies

WO Strategies

1. Large Market Potential

2. Globalization and Policy Support

1. Continue expanding through franchising, capturing more overseas markets

2. Maintain a strategy of low prices and high cost-effectiveness, attracting customer flow through marketing

1. Enhance localization for overseas stores, introduce products tailored to local tastes

2. Develop the supply chain to ensure material supply

Threats

ST Strategies

WT Strategies

1. Increasing Competition

2. Uncertainty in Overseas Business Environment

1. Innovate and differentiate with unique products, maintaining a competitive advantage

2. Provide services tailored to overseas situations

1. Conduct thorough research on overseas customer demands, improve satisfaction

2. Accelerate research and timely strategic adjustments