Relationships

Authors

Markets

Advertising Tool

Amoah & Jibril (2021)

Brennan & Croft (2012)

Chatterjee & Kumar Kar (2020)

Erdoğmuş & ÇIçek (2012)

Lipiäinen & Karjaluoto (2015)

Michaelidou, Siamagka & Christodolides (2011)

Obermayer et al. (2021)

Swani, Milne, & Brown (2013)

Swani, Milne, & Brown (2014)

Tan et al., (2013)

Ghana

UK

India

Turkey

Finland

UK

Hungary

Fortune 500 listed companies

Fortune 500 listed companies

Malaysia

Businesses Processes and Motivation

Dodokh & Al-Maaitah (2019)

Garg et al. (2020)

Koori et al. (2018)

ÖZtamur & Karakadılar (2014)

Thoumrungroje (2014)

Zhang & Zhu (2021)

Jordan

India

Kenya

Turkey

Thailand

China

Customer Relationships

Bianchi & Andrews (2015)

Hsiao et al. (2020)

Niedermeier et al. (2016)

Ogilvie et al. (2018)

Chile

Lookbook.nu

China

USA

Customer Satisfaction

Cho (2003)

Gustafsson et al. (2005)

Nwokah & Ngirika (2018)

Charoensukmongkol & Sasatanun (2017)

FileMaker Pro (Online)

Sweden

Nigeria

Thailand

Financial Performance

Ainin, Parveen, Moghavvemi et al. (2015)

Pinho & Soares (2011)

Rauniar et al. (2014)

Rodriguez et al. (2012)

Tajvidi & Karami (2021)

Malaysia

Portugal

Facebook Users

Online

UK

Increase Market Share and Value

Fraccastoro et al. (2021)

Jacobson et al. (2020)

Koch & Dikmen (2015)

Lin et al. (2021)

India

Finland, New Zealand and Sweden

Turkey

China

China

Social Media Usage

Michaelidou et al., (2011)

Ekom Etim et al. (2018)

Fan et al. (2021)

Haddud et al. (2016)

Muslim et al. (2020)

Palacios-Marqués et al. (2015)

Sedalo et al. (2022)

Tajudeen et al. (2018)

Germany

Nigeria

Pakistan

North America

Malaysia

Spain

Ghana

Malaysia

Online organizations

Malaysia