| Classification criteria | Category | Typical representative | References |
| Business model | Socialization of traditional business E-commerce marketing with social media Commercialization of social media | Taobao, Amazon WeChat, Weibo Mogu Street, MeiLiShuo | |
| Activity subject category | B2C website self-built community Electronic business platform Portal and Vertical Media Comprehensive SNS community and Weibo Emerging Shopping Social Site | Mbaobao Tencent Q-Zone iStyle Renren, Weibo Mogu Street | |
| Business focus | Social commerce based on social media Social commerce based on e-commerce community platform Third party social e-commerce | Facebook, Weibo Vancl Star Xiaohongshu | |
| Display form | Social commerce based on interest social model Social commerce based on the Pinterest model Social commerce based on media shopping guide model Social e-commerce based on O2O model | Xiaohongshu Mogu Street huihui.cn Dianping, WeChat | |
| Traffic acquisition methods and operating models | Shopping pool social commerce Membership social commerce Community group-buying social commerce Content social commerce | Pinduoduo Yunji, Beidian Songshupinpin Xiaohongshu, Tik Tok | |