Dimension	Traditional e-commerce	Social commerce
Interpersonal interaction	The main form of interpersonal interaction in traditional e-commerce is online commodity review.	Social commerce takes interpersonal interaction as the core of development and carries out further business activities based on the social network formed by users.
Social media	Traditional e-commerce has fewer social media functions.	Social commerce is the result of e-commerce superimposed by social media. By adding community functions that support social communication and interaction, social commerce promotes the dialogue among users. Its core business activities are mainly dominated by social media.
Business intention	Traditional e-commerce focuses on presentation of product information and price advantage, to sales as a key measure, to maximize the purchase rate is the core of business objectives.	Social commerce pays attention to the user’s interaction, cooperation, and user generated content, allow the user to be the designer and the seller, not only the recipient, social goal is its core business objectives.
Information flow	Traditional e-commerce emphasizes “broadcast” information diffusion, and its content generation is a one-way process, information rarely from a customer to enterprises or other customers.	Social commerce emphasizes user contributions and user-generated content. Through the permeable information exchange among users, it can improve the trust of users and enhance the persuasiveness and dis-semination of information.
System design	Traditional e-commerce systems are designed to show the characteristics of products or services, information retrieval technology is the key, such as search and navigation.	Social commerce focuses on the user and community interface, with comments, conversations, ratings and other core functions.