Item

Cronbach’s Alpha

Degree of trust

0.807

Q1: Degree of consumption according to the list

0.844

Q2: Possibility of commercial advertising behavior for the list

0.786

Q3: The authoritative of the Association

0.792

Q4: Possibility for money-power deals

0.835

Q5: Lack of social integrity

0.846

Q6: Low cost of fraud and less punishment

0.921

Q7: Enterprises that meet the standards and fail to meet the standards should publish

0.809

Q8: Objectivity of evaluation criteria

0.901

Q9: Commercial advertising behavior

0.853