| Variable | Indicator | Imp | Perf | Q(Gap) |
| USA1 | I find the site easy to learn to operate | 5.43 | 4.65 | −0.78 |
| USA2 | My interaction with the site is clear and understandable | 5.28 | 4.43 | −0.85 |
| USA3 | I find the site easy to navigate | 5.20 | 4.45 | −0.75 |
| USA4 | I find the site easy to use | 5.02 | 4.53 | −0.49 |
| USA5 | The site has an attractive appearance | 5.18 | 4.75 | −0.43 |
| USA6 | The design is appropriate to the type of site | 5.18 | 4.33 | −0.85 |
| USA7 | The site conveys a sense of competency | 5.21 | 4.85 | −0.36 |
| USA8 | The site creates a positive experience for me | 5.25 | 3.98 | −1.27 |
| Mean | 5.22 | 4.50 | −0.72 | |