Code | Indicator | Imp | Perf |
USA1 | I find the site easy to learn to operate | 5.43 | 4.65 |
USA2 | My interaction with the site is clear and understandable | 5.28 | 4.43 |
USA3 | I find the site easy to navigate | 5.20 | 4.45 |
USA4 | I find the site easy to use | 5.02 | 4.53 |
USA5 | The site has an attractive appearance | 5.18 | 4.75 |
USA6 | The design is appropriate to the type of site | 5.18 | 4.33 |
USA7 | The site conveys a sense of competency | 5.21 | 4.85 |
USA8 | The site creates a positive experience for me | 5.25 | 3.98 |
INF1 | Provides accurate information | 5.25 | 4.12 |
INF2 | Provides believable information | 5.27 | 4.25 |
INF3 | Provides timely information | 5.28 | 4.35 |
INF4 | Provides relevant information | 5.28 | 4.27 |
INF5 | Provides easy to understand information | 5.32 | 4.67 |
INF6 | Provides information at the right level of detail | 5.33 | 4.28 |
INF7 | Presents the information in an appropriate format | 5.18 | 4.20 |
INF8 | Has a good reputation | 5.47 | 4.95 |
SERV1 | It feels safe to complete transactions | 5.25 | 4.08 |
SERV2 | My personal information feels secure | 5.27 | 4.22 |
SERV3 | Creates a sense of personalization | 5.30 | 4.73 |
SERV4 | Conveys a sense of community | 5.32 | 4.70 |
SERV5 | Makes it easy to communicate with the organization | 5.28 | 4.40 |
SERV6 | I feel confident that goods/services will be delivered as promised | 5.28 | 4.36 |
OQ | Consumers satisfaction of overall website quality | 5.27 | 4.10 |
Mean | 5.27 | 4.42 |