Item Number

Cronbach’s Alpha

Mobile Shopping Product P.

5

0.901

Mobile Shopping Comfort

5

0.929

Mobile Shopping Location

4

0.906

Mobile Shopping Pleasure

3

0.782

Mobile Shopping Privacy

2

0.952

Mobile Shopping Scale

19

0.970

Shopping Attitude Cognitive

3

0.875

Shopping Attitude Emotional

3

0.893

Shopping Attitude Behavioral

3

0.673

Shopping Attitude Scale

9

0.850