| Variables and Sub-Scale | Frequency (%) | Variables and Sub-Scale | Frequency (%) |
| 1) Gender |
| Amazon | 53 (8.48) |
| Male | 351 (56.2) | eBay | 55 (8.8) |
| Female | 274 (43.8) | Others | 14 (2.22) |
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| 2) Age |
| 6) Country of Business |
|
| 21 - 25 years | 162 (25.9) | Africa | 208 (33.3) |
| 26 - 30 years | 225 (36) | Asia | 107 (17.1) |
| Above 31 years | 160 (25.6) | North America | 87 (13.9) |
| Below 20 years | 78 (12.5) | Europe | 81 (13.0) |
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| South America | 65 (10.4) |
| 3) Education |
| Australia | 77 (12.3) |
| Technical School | 155 (24.8) |
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| Secondary School | 75 (12.0) |
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| Bachelor’s degree | 298 (47.7) | 7) Business Engaged in |
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| Master’s degree | 97 (15.5) | Accessories | 94 (15.0) |
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| Automobile | 98 (15.7) |
| 4) Income Level |
| Clothing and Fashion | 90 (14.4) |
| Below 500 | 166 (26.5) | Education | 35 (5.6) |
| 501 - 1500 | 176 (28.2) | Software | 42 (6.72) |
| 1501 - 2000 | 139 (22.2) | School | 41 (6.56) |
| 2001 - 2500 | 82 (13.2) | Manufacturing | 51 (8.16) |
| Above 2500 | 62 (9.90) | Ornaments | 63 (10.0) |
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| Food | 74 (11.8) |
| 5) S-Commerce Platforms |
| Entertainment | 31 (4.96) |
| | 115 (18.4) | Design and Arts | 6 (0.96) |
| | 77 (12.3) |
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|
| | 128 (20.5) |
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| | 98 (15.7) |
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| Personal Website | 85 (13.6) |
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