Uniqlo opened the world’s newest concept store in Shenzhen. For the first time, Uniqlo has launched a “digital experience museum” that integrates online and offline, connecting entities with virtual experience.


To remedy the slowdown, ZARA has also incorporated new technology into its stores to add a sense of experience. In April, Zara launched a two-week AR experience at 137 stores around the world.


In order to reduce inventory pressure and promote the growth of single store turnover, consider using big data analysis, according to different regions of consumer preferences, different categories of shares to change the global unified distribution, while creating more characteristic stores.