FACTOR CRITERIA SCALE

MODES

EXPORTING

FRANCHISING

LICENSING

FOREIGN DIRECT INVESTMENT

JOINT VENTURE

MARKET POTENTIAL

(1 - 5)

2

3

3

4

4

1

3

1

3

4

2

4

2

3

5

3

4

1

5

4

1

5

1

3

4

1

4

4

4

5

PRODUCTION FACTORS

(1 - 5)

1

3

2

4

1

1

3

1

3

1

1

3

1

3

2

1

3

1

3

1

1

3

1

4

1

1

4

1

4

1

GEOGRAPHICAL DISTANCE

(1 - 5)

2

4

1

2

1

2

4

3

1

4

2

3

4

1

3

1

4

2

1

2

1

4

2

1

3

1

3

2

1

2

CULTURAL DISTANCE

(1 - 5)

3

4

3

1

2

1

4

5

1

1

1

3

5

1

1

1

4

4

1

1

2

4

4

1

1

2

3

5

1

2

MARKET BARRIERS

(1 - 5)

4

1

3

2

4

5

1

3

2

5

3

2

4

2

5

4

2

3

3

4

5

2

4

3

3

6

2

2

1

4

GOVERNMENT POLICIES AND REGULATIONS

(1 - 5)

3

2

5

1

3

4

2

4

1

3

2

1

4

1

4

2

1

3

1

3

3

1

4

2

2

3

2

3

1

4