Sales period

Consumer demand

Strategy customers

Myopic consumers

Total demand

Period 1

$d_1^S=\theta \left(1-\overline{v}\right)$

$d_1^M=\left(1-\theta \right)\left(1-p_1\right)$

$d_1=1-p_1$

Period 2

$d_2^S=\theta \left(\overline{v}-p_2\right)$

$d_2^M=\left(1-\theta \right)\left(p_1-p_2\right)$

$d_2=p_1-p_2$