Subjects | Variables | Explanation |
Farmer |
| Production cost of agricultural products, expresses different kinds of agricultural products. |
| Effort level to ensure the quality of fresh agricultural products. | |
| Wholesale price of agricultural products, | |
Super- market |
| Purchase cost of agricultural products, |
| The total amount of agricultural products purchased. | |
| Transportation cost of agricultural products, | |
| Sales price of agricultural products, | |
Logistics company |
| The transportation cost of logistics company. |
| Effort level to ensure the quality of fresh agricultural products. | |
Parameter variable |
| Fresh level of agricultural products, increasing with |
| Random variables under uncertain conditions. | |
| Price elasticity of different price. | |
| Respectively, on behalf of the profit of farmer, supermarket and logistics company in the case of signing the fresh-keeping contract. | |
Consumer |
| Random variables under uncertain conditions. |
| Demand function, is related to fresh level of agricultural products. |