| Rank | Source | Average score |
| 1 | Websites and other organizational sites | 3.78 |
| 2 | Reports from financial analysts | 3.76 |
| 3 | Business information services | 3.47 |
| 4 | Industry magazines and trade journals | 3.29 |
| 5 | Advice from business consultants | 3.22 |
| 6 | Personal documents | 2.63 |
| 7 | Libraries and information centers | 2.59 |
| 8 | Chambers of commerce sources | 2.58 |
| 9 | Blogs | 2.28 |
| 10 | Social media | 2.25 |