| Rank | Approach | Percentage |
| 1 | Search websites, portals, intranets and other organizational sites | 77.97 |
| 2 | Search databases related to the business field | 59.32 |
| 3 | Consult Government publications & reports | 52.54 |
| 4 | Review internal reports and studies | 49.15 |
| 5 | Seek advice from colleagues | 49.15 |
| 6 | Search newspapers and magazines | 49.15 |
| 7 | Read reports from competitors | 47.46 |
| 8 | Browse company information systems | 44.07 |
| 9 | Consult fund managers and financial advisors | 40.68 |
| 10 | Look through personal documents | 35.59 |
| 11 | Search in library or information center | 27.12 |
| 12 | Browse chamber of commerce sources | 27.12 |