|
| Sex | Age | Education | Current job | Monthly in come | Frequency of changing smartphone | External elements | Internal elements | Brand relationship |
| Sex |
|
|
|
|
|
|
|
|
|
| Age | −0.208* |
|
|
|
|
|
|
|
|
| Education | −0.142 | 0.019 |
|
|
|
|
|
|
|
| Current job | −0.137 | 0.331* | −0.019 |
|
|
|
|
|
|
| Income | −0.248* | 0.472* | 0.158* | 0.524* |
|
|
|
|
|
| Frequency | −0.037 | 0.136* | 0.037 | −0.027 | −0.066 |
|
|
|
|
| External | −0.054 | −0.084 | −0.056 | −0.004 | −0.012 | −0.224* | (0.72) |
|
|
| Internal | 0.008 | −0.058 | 0.046 | −0.009 | −0.052 | −0.080 | 0.478* | (0.71) |
|
| Brand relationship | 0.025 | −0.107 | −0.006 | 0.020 | −0.043 | −0.170* | 0.339* | 0.419* | (0.83) |