Optimism

Opt_1^*

Technology gives more control over their daily lives

Opt_2^*

Products and services that use the newest technologies are much more convenient to use

Opt_3

You like the idea of doing business via computers because you are not limited to regular business hours

Opt_4^*

You prefer to use the most advanced technology available

Opt_5

You like computer programs that allow you to tailor things to fit your own needs

Opt_6

Technology makes you more efficient in your occupation

Opt_7

You find new technologies to be mentally stimulating

Opt_8

Technology gives you more freedom of mobility

Opt_9^*

Learning about technology can be as rewarding as the technology itself\\

Opt_10^*

You feel confident that machines will follow through with what you instructed them to do

Innovativeness

Inn_1

Other people come to you for advice on new technologies

Inn_2

It seems your friends are learning more about the newest technologies than you are [reverse scored]\\

Inn_3

In general, you are among the first in your circle of friends to acquire new technology when it appears

Inn_4

You can usually figure out new high-tech products and services without help from others

Inn_5

You keep up with the latest technological developments in your areas of interest

Inn_6

You enjoy the challenge of figuring out high-tech gadgets

Inn_7^*

You find you have fewer problems than other people in making technology work for you

Discomfort

Dis_1

Technical support lines are not helpful because they do not explain things in terms you understand

Dis_2

Sometimes, you think that technology systems are not designed for use by ordinary people

Dis_3

There is no such thing as a manual for a high-tech product or service that is written in plain language

Dis_4

When you get technical support from a provider of a high-tech product or service, you sometimes feel as if you are being taken advantage of by someone who knows more than you do

Dis_5^*

If you buy a high-tech product or service, you prefer to have the basic model over one with a lot of extra features

Dis_6^*

It is embarrassing when you have trouble with a high-tech gadget while people are watching

Dis_7

There should be caution in replacing important people-tasks with technology because new technology can breakdown or get disconnected

Dis_8^*

Many new technologies have health or safety risks that are not discovered until after people have used them

Dis_9^*

New technology makes it too easy for governments and companies to spy on people

Dis_10^*

Technology always seems to fail at the worst possible time

Insecurity

Ins_1

You do not consider it safe giving out a credit card number over a computer

Ins_2

You do not consider it safe to do any kind of financial business online

Ins_3

You worry that information you send over the Internet will be seen by other people

Ins_4

You do not feel confident doing business with a place that can only be reached online

Ins_5^*

Any business transaction you do electronically should be confirmed later with something in writing

Ins_6^*

Whenever something gets automated, you need to check carefully that the machine or computer is not making mistakes

Ins_7

The human touch is very important when doing business with a company

Ins_8^*

When you call a business, you prefer to talk to a person rather than a machine

Ins_9^*

If you provide information to a machine or over the Internet, you can never be sure it really gets to right place