| First class indicator | Second class indicator | Third class indicator |
| Online shopping satisfaction of college students after the Shopping Festival (CSI) | Online shopping product value advantage (VA) | The price is moderate and the cost-effective |
| The consistent degree of products and website propaganda | ||
| The seller can meet the requirements of customers | ||
| The consistent degree of Physical products and expectation | ||
| Online shopping security (0S) | Personal privacy | |
| Online payment security | ||
| the reliability of online shop | ||
| Logistics and distribution systems (LS) | Timeliness of delivery | |
| The speed of the delivery of goods | ||
| Service attitude of delivery personnel | ||
| Virtual community interaction (CI) | The rating and evaluation | |
| The system recommended | ||
| Effective communication with the merchant | ||
| Sales and after-sales service (SS) | Timeliness and quality of return service | |
| The convenience of after-sales service system | ||
| Channels for the customer to reflect the views of the business | ||
| Customer expectation (CE) | Loyalty to online shopping | |
| Look forward to the next online shopping promotions |