First class indicator	Second class indicator	Third class indicator
Online shopping satisfaction of college students after the Shopping Festival (CSI)	Online shopping product value advantage (VA)	The price is moderate and the cost-effective
		The consistent degree of products and website propaganda
		The seller can meet the requirements of customers
		The consistent degree of Physical products and expectation
	Online shopping security (0S)	Personal privacy
		Online payment security
		the reliability of online shop
	Logistics and distribution systems (LS)	Timeliness of delivery
		The speed of the delivery of goods
		Service attitude of delivery personnel
	Virtual community interaction (CI)	The rating and evaluation
		The system recommended
		Effective communication with the merchant
	Sales and after-sales service (SS)	Timeliness and quality of return service
		The convenience of after-sales service system
		Channels for the customer to reflect the views of the business
	Customer expectation (CE)	Loyalty to online shopping
	Customer expectation (CE)	Look forward to the next online shopping promotions