First class indicator

Second class indicator

Third class indicator

Online shopping satisfaction of college students after the Shopping Festival (CSI)

Online shopping product value advantage (VA)

The price is moderate and the cost-effective

The consistent degree of products and website propaganda

The seller can meet the requirements of customers

The consistent degree of Physical products and expectation

Online shopping security (0S)

Personal privacy

Online payment security

the reliability of online shop

Logistics and distribution systems (LS)

Timeliness of delivery

The speed of the delivery of goods

Service attitude of delivery personnel

Virtual community interaction (CI)

The rating and evaluation

The system recommended

Effective communication with the merchant

Sales and after-sales service (SS)

Timeliness and quality of return service

The convenience of after-sales service system

Channels for the customer to reflect the views of the business

Customer expectation (CE)

Loyalty to online shopping

Look forward to the next online shopping promotions