Customer Trust Variables

Demographics Variables

Exp(B) or

Odd Ratio

1. Sustainability of operation

Gender

2.296

Age

2.779

Education

1.507

Income

1.114

Time

*0.521

2. Keeping promises

Gender

1.137

Age

*0.933

Education

1.384

Income

1.188

Time

1.453

3. Best telecom services

Gender

1.214

Age

0.859

Education

*0.583

Income

1.074

Time

*0.963

4. Business performance

Gender

1.007

Age

*0.678

Education

0.613

Income

1.310

Time

1.176

5. Company authority and management

Gender

*0.793

Age

1.116

Education

1.012

Income

1.272

Time

1.419