Customer Trust Variables

Demographics Variables

Regression Coefficient (β)

1. Sustainability of operation

Gender

0.83

Age

1.02

Education

0.41

Income

0.11

Time

−0.65

2. Keeping promises

Gender

0.13

Age

−0.07

Education

0.33

Income

0.17

Time

0.37

3. Best telecom services

Gender

0.19

Age

−0.15

Education

−0.54

Income

0.07

Time

−0.04

4. Business performance

Gender

0.00

Age

−0.39

Education

−0.49

Income

0.27

Time

0.16

5. Company authority and management

Gender

−0.23

Age

0.11

Education

0.01

Income

0.24

Time

0.35