Influencing Factor

Measurement Index

Factor Loadings (λ)

SMC

C.R.

Cronbach’ Alpha

CR

AVE

Tourist Motivation

x1: Spiritual Support

0.745

0.554

12.552***

0.955

0.955

0.662

x2: Kill Time

0.554

0.306

8.438***

x3: Excitement

0.824

0.678

14.807***

x4: Friends have not Gone

0.726

0.527

12.154***

x5: Show Experience

0.782

0.612

13.509***

x6: Chase Trend

0.849

0.721

15.524***

x7: Relaxation

0.860

0.739

16.063***

x8: Relieve Stress

0.884

0.782

16.974***

x9: Learn about Culture

0.905

0.818

17.763***

x10: Increase Knowledge

0.904

0.817

17.785***

x11: Rich Experience

0.851

0.724

Tourists’ Perceived Value

x12: Rich Atmosphere

0.859

0.738

0.945

0.946

0.745

x13: Pleased Mood

0.857

0.735

16.084***

x14: Knowledge Enhancement

0.902

0.813

17.672***

x15: Nice Environment

0.828

0.685

15.156***

x16: Money Worth

0.872

0.761

16.275***

x17: Time Worth

0.858

0.737

15.661***

Tourist Satisfaction

x18: Satisfactory Landscape

0.882

0.777

4.072***

0.889

0.890

0.729

x19: Satisfactory Service

0.828

0.685

4.058***

x20: Satisfactory Product

0.851

0.724

4.081***

Tourists’ Revisit Intention

x21: Revisit Alone

0.852

0.726

12.881***

0.788

0.790

0.654

x22: Recommend to Friends

0.763

0.583