Influencing Factor | Measurement Index | Factor Loadings (λ) | SMC | C.R. | Cronbach’ Alpha | CR | AVE |
Tourist Motivation | x1: Spiritual Support | 0.745 | 0.554 | 12.552*** | 0.955 | 0.955 | 0.662 |
x2: Kill Time | 0.554 | 0.306 | 8.438*** |
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x3: Excitement | 0.824 | 0.678 | 14.807*** |
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x4: Friends have not Gone | 0.726 | 0.527 | 12.154*** |
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x5: Show Experience | 0.782 | 0.612 | 13.509*** |
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x6: Chase Trend | 0.849 | 0.721 | 15.524*** |
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x7: Relaxation | 0.860 | 0.739 | 16.063*** |
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x8: Relieve Stress | 0.884 | 0.782 | 16.974*** |
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x9: Learn about Culture | 0.905 | 0.818 | 17.763*** |
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x10: Increase Knowledge | 0.904 | 0.817 | 17.785*** |
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x11: Rich Experience | 0.851 | 0.724 |
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Tourists’ Perceived Value | x12: Rich Atmosphere | 0.859 | 0.738 |
| 0.945 | 0.946 | 0.745 |
x13: Pleased Mood | 0.857 | 0.735 | 16.084*** |
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x14: Knowledge Enhancement | 0.902 | 0.813 | 17.672*** |
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x15: Nice Environment | 0.828 | 0.685 | 15.156*** |
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x16: Money Worth | 0.872 | 0.761 | 16.275*** |
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x17: Time Worth | 0.858 | 0.737 | 15.661*** |
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Tourist Satisfaction | x18: Satisfactory Landscape | 0.882 | 0.777 | 4.072*** | 0.889 | 0.890 | 0.729 |
x19: Satisfactory Service | 0.828 | 0.685 | 4.058*** |
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x20: Satisfactory Product | 0.851 | 0.724 | 4.081*** |
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Tourists’ Revisit Intention | x21: Revisit Alone | 0.852 | 0.726 | 12.881*** | 0.788 | 0.790 | 0.654 |
x22: Recommend to Friends | 0.763 | 0.583 |
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