| Influencing Factor |
Measurement Index |
Factor Loadings (λ) |
SMC |
C.R. |
Cronbach’ Alpha |
CR |
AVE |
| Tourist Motivation |
x1: Spiritual Support |
0.745 |
0.554 |
12.552*** |
0.955 |
0.955 |
0.662 |
| x2: Kill Time |
0.554 |
0.306 |
8.438*** |
|
|
|
|
| x3: Excitement |
0.824 |
0.678 |
14.807*** |
|
|
|
|
| x4: Friends have not Gone |
0.726 |
0.527 |
12.154*** |
|
|
|
|
| x5: Show Experience |
0.782 |
0.612 |
13.509*** |
|
|
|
|
| x6: Chase Trend |
0.849 |
0.721 |
15.524*** |
|
|
|
|
| x7: Relaxation |
0.860 |
0.739 |
16.063*** |
|
|
|
|
| x8: Relieve Stress |
0.884 |
0.782 |
16.974*** |
|
|
|
|
| x9: Learn about Culture |
0.905 |
0.818 |
17.763*** |
|
|
|
|
| x10: Increase Knowledge |
0.904 |
0.817 |
17.785*** |
|
|
|
|
| x11: Rich Experience |
0.851 |
0.724 |
|
|
|
|
|
| Tourists’ Perceived Value |
x12: Rich Atmosphere |
0.859 |
0.738 |
|
0.945 |
0.946 |
0.745 |
| x13: Pleased Mood |
0.857 |
0.735 |
16.084*** |
|
|
|
|
| x14: Knowledge Enhancement |
0.902 |
0.813 |
17.672*** |
|
|
|
|
| x15: Nice Environment |
0.828 |
0.685 |
15.156*** |
|
|
|
|
| x16: Money Worth |
0.872 |
0.761 |
16.275*** |
|
|
|
|
| x17: Time Worth |
0.858 |
0.737 |
15.661*** |
|
|
|
|
| Tourist Satisfaction |
x18: Satisfactory Landscape |
0.882 |
0.777 |
4.072*** |
0.889 |
0.890 |
0.729 |
| x19: Satisfactory Service |
0.828 |
0.685 |
4.058*** |
|
|
|
|
| x20: Satisfactory Product |
0.851 |
0.724 |
4.081*** |
|
|
|
|
| Tourists’ Revisit Intention |
x21: Revisit Alone |
0.852 |
0.726 |
12.881*** |
0.788 |
0.790 |
0.654 |
| x22: Recommend to Friends |
0.763 |
0.583 |
|
|
|
|