| Segment: | “Sports enthusiasts” | “Family with children” | “Working singles” | “Retired persons” | ||||
| Usage situation: | “Swim” | “Visit” | “Swim” | “Visit” | “Swim” | “Visit” | “Swim” | “Visit” |
| Weights: | 0.18 | 0.12 | 0.12 | 0.18 | 0.10 | 0.10 | 0.12 | 0.08 |
| “Low distance” | 0.714 | 0.091 | 0.714 | 0.111 | 0.143 | 0.143 | 0.455 | 0.455 |
| “Good quality” | 0.143 | 0.455 | 0.143 | 0.333 | 0.143 | 0.714 | 0.091 | 0.091 |
| “Low price” | 0.143 | 0.455 | 0.143 | 0.556 | 0.714 | 0.143 | 0.455 | 0.455 |