Explanatory Variable | Odds Ratio | CI (95%) | P-Value |
Administrative | 1.0183* (0.0092) | (1.0014, 1.0364) | 0.044 |
Informational | 1.0389 (0.0230) | (0.9943, 1.0846) | 0.085 |
ProductRelated | 0.9995 (0.0012) | (0.9971, 1.0018) | 0.647 |
ProductRelated_Duration | 1.0001** (0.0000) | (1.0000, 1.0001) | 0.003 |
ExitRate | 0.0034*** (0.0014) | (0.0015, 0.0073) | <0.001 |
SpecialDay | 0.4430*** (0.1091) | (0.2686, 0.7071) | 0.001 |
Month [Feb] | 0.6144* (0.1083) | (0.4368, 0.8724) | 0.006 |
Month [Mar] | 0.5544*** (0.0985) | (0.0250, 0.5197) | 0.011 |
Month [May] | 0.8753 (0.1446) | (0.6759, 1.5860) | 0.838 |
Month [June] | 0.7808 (0.2072) | (0.4582, 1.3014) | 0.351 |
Month [July] | 1.0368 (0.2252) | (0.3929,.7894) | 0.001 |
Month [Sep] | 0.8656 (0.1787) | (0.6367, 1.2177) | 0.420 |
Month [Oct] | 1.1311 (0.2174) | (1.0977, 2.0633) | 0.012 |
Month [Nov] | 1.4951* (0.2404) | (0.7779, 1.6538) | 0.521 |
Month [Dec] | 0.6144** (0.1083) | (0.5773, 1.2985) | 0.485 |
TrafficType [2] | 1.3020** (0.1213) | (1.0862, 1.5650) | 0.005 |
TrafficType [3] | 0.8016 (0.0963) | (0.6326, 1.0133) | 0.066 |
TrafficType [4] | 1.2231 (0.1603) | (0.9450, 1.5801) | 0.124 |
TrafficType [5] | 1.2798 (0.2617) | (0.8504, 1.8982) | 0.228 |
TrafficType [6] | 0.9842 (0.1847) | (0.6745, 1.4097) | 0.932 |
TrafficType [7] | 2.5208* (0.9795) | (1.1368, 5.2893) | 0.017 |
TrafficType [8] | 1.5198* (0.2723) | (1.0647, 2.1510) | 0.020 |
TrafficType [9] | 0.6824 (0.5113) | (0.1079, 2.3808) | 0.610 |
TrafficType [10] | 1.5240** (0.2458) | (1.1064, 2.0834) | 0.009 |
TrafficType [11] | 1.4857 (0.3060) | (0.9826, 2.2066) | 0.055 |
TrafficType [13] | 0.5272** (0.1074) | (0.3487, 0.7753) | 0.002 |
TrafficType [14] | 0.9024 (0.9306) | (0.0754, 5.0996) | 0.921 |
TrafficType [16] | 6.1621 (9.1434) | (0.2233, 170.9) | 0.220 |
TrafficType [20] | 1.7307* (0.4336) | (1.0443, 2.7982) | 0.029 |
VisitorType [Returning_Visitor] | 0.7616*** (0.0627) | (0.6484, 0.8957) | 0.001 |