Explanatory Variable

Odds Ratio

CI (95%)

P-Value

Administrative

1.0183* (0.0092)

(1.0014, 1.0364)

0.044

Informational

1.0389 (0.0230)

(0.9943, 1.0846)

0.085

ProductRelated

0.9995 (0.0012)

(0.9971, 1.0018)

0.647

ProductRelated_Duration

1.0001** (0.0000)

(1.0000, 1.0001)

0.003

ExitRate

0.0034*** (0.0014)

(0.0015, 0.0073)

<0.001

SpecialDay

0.4430*** (0.1091)

(0.2686, 0.7071)

0.001

Month [Feb]

0.6144* (0.1083)

(0.4368, 0.8724)

0.006

Month [Mar]

0.5544*** (0.0985)

(0.0250, 0.5197)

0.011

Month [May]

0.8753 (0.1446)

(0.6759, 1.5860)

0.838

Month [June]

0.7808 (0.2072)

(0.4582, 1.3014)

0.351

Month [July]

1.0368 (0.2252)

(0.3929,.7894)

0.001

Month [Sep]

0.8656 (0.1787)

(0.6367, 1.2177)

0.420

Month [Oct]

1.1311 (0.2174)

(1.0977, 2.0633)

0.012

Month [Nov]

1.4951* (0.2404)

(0.7779, 1.6538)

0.521

Month [Dec]

0.6144** (0.1083)

(0.5773, 1.2985)

0.485

TrafficType [2]

1.3020** (0.1213)

(1.0862, 1.5650)

0.005

TrafficType [3]

0.8016 (0.0963)

(0.6326, 1.0133)

0.066

TrafficType [4]

1.2231 (0.1603)

(0.9450, 1.5801)

0.124

TrafficType [5]

1.2798 (0.2617)

(0.8504, 1.8982)

0.228

TrafficType [6]

0.9842 (0.1847)

(0.6745, 1.4097)

0.932

TrafficType [7]

2.5208* (0.9795)

(1.1368, 5.2893)

0.017

TrafficType [8]

1.5198* (0.2723)

(1.0647, 2.1510)

0.020

TrafficType [9]

0.6824 (0.5113)

(0.1079, 2.3808)

0.610

TrafficType [10]

1.5240** (0.2458)

(1.1064, 2.0834)

0.009

TrafficType [11]

1.4857 (0.3060)

(0.9826, 2.2066)

0.055

TrafficType [13]

0.5272** (0.1074)

(0.3487, 0.7753)

0.002

TrafficType [14]

0.9024 (0.9306)

(0.0754, 5.0996)

0.921

TrafficType [16]

6.1621 (9.1434)

(0.2233, 170.9)

0.220

TrafficType [20]

1.7307* (0.4336)

(1.0443, 2.7982)

0.029

VisitorType

[Returning_Visitor]

0.7616*** (0.0627)

(0.6484, 0.8957)

0.001