| Variable | Description |
| Administrative | Number of account management pages visited |
| Informational | Number of pages visited about website |
| Product related | Number of pages visited about products |
| Administrative duration | Total seconds on administrative pages |
| Informational duration | Total seconds on informational pages |
| ProductRelated duration | Total seconds on product related pages |
| Bounce rates | Average bounce rate of pages visited by user |
| Exit rates | Average exit rate of pages visited by user |
| Page values | Average page values of pages visited by user |
| SpecialDay | Closeness of the session to a holiday |
| Month | Calendar month |
| Operating systems | Operating systems of user |
| Browser | Web browser of the user |
| Region | Geographic region |
| Traffic type | Traffic source for arrival |
| Weekend | Site visited on a weekend or not |
| Visitor type | User is a new or returning visitor |
| Revenue | Session finalized with a transaction or not |