| No. | CRM Variables | Demographic Variables | χ2 | R2 | Β | Significance | Exp (B) or Odd Ratio |
| 1 | Pleased with the after-sales services provided by the company | Gender | 10.36 (0.001, d.f 5) | 0.13 | 0.94 | 0.08 | 2.566 |
| Age | −0.38 | 0.20 | 0.686 | ||||
| Education | −0.37 | 0.21 | 0.691 | ||||
| Income | 0.37 | 0.12 | 1.454 | ||||
| Time | 0.00 | 0.99 | 1.003 | ||||
| 2 | Staff knowledge and abilities | Gender | 36.35 (0.000, d.f 5) | 0.41 | 0.00 | 0.99 | 1.003 |
| Age | 2.48 | 0.00 | 11.989 | ||||
| Education | 0.09 | 0.81 | 1.091 | ||||
| Income | −0.11 | 0.69 | 0.898 | ||||
| Time | −0.28 | 0.26 | 0.759 | ||||
| 3 | Facility used for customers’ interaction | Gender | 10.36 (0.54, d.f 5) | 0.13 | 0.94 | 0.84 | 0.905 |
| Age | −0.38 | 0.37 | 1.325 | ||||
| Education | −0.37 | 0.96 | 0.986 | ||||
| Income | 0.37 | 0.15` | 1.424 | ||||
| Time | 0.00 | 0.81 | 1.048 | ||||
| 4 | Information shared to customers | Gender | 9.94 (0.001, d.f 5) | 0.12 | 0.02 | 0.96 | 0.023 |
| Age | −0.00 | 0.97 | 0.991 | ||||
| Education | 0.35 | 0.20 | 1.418 | ||||
| Income | 0.56 | 0.04 | 1.752 | ||||
| Time | −0.00 | 0.99 | 0.997 |