Brand

Number of fans (unit: ten thousand)

Insagram participation rate

Average number of interactions per post (the number of likes)

Average number of interactions per post (the number of comments)

Nike

30000

0.07%

258874

1385

Adidas

2804

0.39%

109145

1797

Lululemon

471

0.31%

14662

157

Li-Ning

30.3

4.94%

14975

63

Anta

21.5

0.93%

2058

16