Brand | Number of fans (unit: ten thousand) | Insagram participation rate | Average number of interactions per post (the number of likes) | Average number of interactions per post (the number of comments) |
Nike | 30000 | 0.07% | 258874 | 1385 |
Adidas | 2804 | 0.39% | 109145 | 1797 |
Lululemon | 471 | 0.31% | 14662 | 157 |
Li-Ning | 30.3 | 4.94% | 14975 | 63 |
Anta | 21.5 | 0.93% | 2058 | 16 |