Social media platform

Global social networking platform ranking

Monthly active users (unit: 100 million)

User sex ratio

Users spend an average of time per month

Average consumption amount of user interaction

Instagram

4

20

Male 52.2%

Female 47.8%

11.7 h

$65

Facebook

1

29.1

Male 56.5%

Female 43.5%

20 h

$55

Twitter

7

5.41

Male 62.9%

Female 37.1%

4.4 h

/

Youtube

2

25.6

Male 54%

Female 46%

23.7 h

/

Tiktok

6

10

Male 43%

Female 57%

26 h

/