Purchasing Gasoline

Purchasing a Haircut

Recycling

Voting

Own

Consumption

To save money or time (for example, if you try to find the lowest price, if you shop at the most convenient location, or if you gain rewards points.)

I get a haircut at a place where I will save money or time. For example. I try to find the lowest price, the most convenient location, or the best value.

To make money or reduce expenses (for example, you recycle aluminum cans to earn money or to reduce waste disposal costs).

I vote to increase my income or reduce my expenses (for example, I vote because there is a potential economic benefit, such as reducing taxes or increasing government benefits).

Goodwill

I purchase gasoline where I want my friends and colleagues to see and notice me.

I get my haircut at a place where I want my friends or co-workers to see me since it improves my image or standing among them.

I recycle because of peer expectations or so that my friends and co-workers will think more highly of me.

I vote so that my friends and co-workers will think better of me.

Self-respect

To increase my self-respect by purchasing from socially or environmentally responsible companies.

I get my haircut at a given place because I feel I should; it makes me feel good about myself (for example, because of the quality of the haircut or the way I’m treated by the barber or hairdresser).

I recycle because I think it is the right thing to do and I feel better about myself when I do.

I vote because I think it is the right thing to do and I feel better about myself when I do.

Belonging

I purchase gasoline where I am more likely to run into and talk to my friends and colleagues.

I get my haircut at a place where I am more likely to encounter my friends and co-workers or where I will feel part of a larger community.

I recycle because it makes me feel like a part of a larger recycling community or effort.

I vote because it makes me feel like I am participating in something larger than myself it makes me feel like I am part of a community.

Sharing

To support the workers and owners associated with the gas station or gas company.

I get my haircut at a given place to support the barber or hairdresser, or the company for which they work.

I recycle because I want to leave the environment in better shape for the people I care about (e.g., friends, children, grandchildren, etc.).

I vote to support people and causes that I care about, so that those people and causes may be more successful.