F (1, 68) | Humorous Programme | Non-humorous Programme | Progr effect | Ad effect | Progr x Adv interaction | ||
Humorous Ad | Non-humorous Ad | Humorous Ad | Non-Humorous Ad | ||||
Brand recognition | 2.46 | 4.45 | 3.75 | 4.35 | 2.49 | 11.6*** | 3.47* |
Cued Recall | 15.00 | 16.25 | 17.81 | 16.65 | 4.59** | .08 | 3.29* |
Free Recall | 7.38 | 8.15 | 8.19 | 6.90 | .03 | .02 | 1.10 |
Global Recall | 22.38 | 24.40 | 26.00 | 23.55 | .92 | .00 | .26 |