Dependent variable: purchase intention
Product Attributes	Ambivalence types	Mean	Standard error	95% confidence interval
Product Attributes	Ambivalence types	Mean	Standard error	Lower limit	Upper limit
Functional is positive	Intra-attribute ambivalence	4.031	0.217	3.602	4.461
Functional is positive	Inter-attribute ambivalence	3.235	0.214	2.812	3.658
Enjoyment is positive	Intra-attribute ambivalence	2.598	0.214	2.176	3.021
Enjoyment is positive	Inter-attribute ambivalence	3.727	0.214	3.304	4.150