No.

Observed variables

Abbreviation

Corrected Item-Total Correlation

I

Motivation (Alpha = 0.683)

DC

1

Want to explore rural life

DC1

0.740

2

Live in harmony with nature

DC2

0.695

3

Enjoy local produce

DC3

0.588

4

Buy famous local agricultural products

DC4

0.457

5

Experience the new land

DC5

0.519

6

Follow friends

DC6

0.547

II

Destination image (Alpha = 0.754)

7

Close to historical sites

HA1

0.579

8

Famous natural sights

HA2

0.652

9

Unique natural scenery

HA3

0.694

10

Have fun experiences

HA4

0.889

III

Infrastructure of the destination (Alpha = 0.732)

11

Convenient transportation

CS1

0.754

12

Beautiful motels

CS2

0.727

13

Reasonable price

CS3

0.643

IV

Source of information (Alpha = 0.682)

14

Social media

TT1

0.619

15

Fanpage of agritourism farms

TT2

0.892

16

Friends’ recommendation

TT3

0.567

17

Tourism programs of Thai Nguyen province

TT5

0.234

18

Tourism programs of National Television

TT6

0.298

V

Destination selection (Alpha = 0.689)

19

My travel motivation influences my destination choice decision

QD1

0.617

20

Destination image influences my choice of destination

QD2

0.691

21

Destination accessibility influences my decision to choose a destination

QD3

0.598

22

Source of destination information influences my destination choice decision

QD4

0.400