Frequency

Percentage

Rank

Health, happiness, youth & community

18

7.8

1

Free, patriotism, smart & success

15

6.5

2

Success, happiness, community, strong, youth, & persistence

15

6.5

2

Cheap, authority, musical, humor, & success.

10

4.3

3

Daring & freedom

7

3

5

Plain advert (no appeal)

7

3

5

Reason & nurturance

7

3

5

Expertise & wisdom

5

2.2

8

Authority, patriotism & success

5

2.2

8

Delicious/tasty & variety

5

2.2

8

Healthy, exclusive, humorous & novelty

5

2.2

8

Free, leisure, & enjoyment

4

1.7

12

Convenience, efficiency, & expertise

4

1.7

12

Quality, economy, & variety

4

1.7

12

Quality, community, & sexuality

4

1.7

12