| Element | Description |
| A clear social or environmental mission | The value proposition rests on a well-crafted social or environmental mission that speaks to the values and expectations of the stakeholders |
| Unique and differentiated solution | The value proposition offers an innovative solution to the identified problem, often leveraging new technologies, business models, or partnerships |
| Measurable value creation | Impact measurement and reporting tools create tangible and measurable value for the enterprise and its targets, demonstrating the enterprise’s effectiveness |
| Deep understanding of target beneficiaries | The value proposition is identified from the research and the engagement with customers and beneficiaries to find out the needs, preferences, and challenges |
| Alignment with market demand | The value proposition focuses on the market’s demand for a specific alternative, which creates a customer base and ensures revenue for the alternative |
| Scalability and replicability | Scalability and repeatability of the proposed value proposition are the factors that enable the social enterprise to extend its impact and outreach across different contexts and geographies |