| Categories/Criteria | Interviewee 1 | Interviewee 2 | Interviewee 3 |
| Source of information regarding BCP online services | Search Engine (e.g. Google) | Conference | |
| Relationship with BCP Online services | One month | One year | Six-eight months |
| Navigation on the website Functioning | Alright | Struggle to find information | A little difficult |
| Presentation | Good | Alright but should be better, boring and monotonous | No response |
| Rate and driving force for return | Monthly To find distributors | Monthly Not sure | Yearly Search for new distributors |
| Product Preference and WHY | Bronze Reasonable Price | Bronze Affordable | Bronze is cost effective |
| Pricing | Reasonable for Bronze but not for silver | Ok for Bronze | Bronze is ok Silver is expensive |
| Search Criteria | Useful | Not useful | Beneficial |
| Database | Good Quality, Up to date | Comprehensive but errors in data | Good |
| Result ・ Satisfactory ・ Quick enough |
Yes Should be quicker |
No No response |
Yes Not quick enough |
| Competitors of BCP | Never heard | Never heard | Never heard |
| Modes for searching distributors | No response | Conferences, search engine | No other modes |
| Desired Optional Services | Nothing | Nothing | Market Research on nation |
| Overall Suggestions | Import of data to excel in order to create tables and work with data | Presentation should be improved | Further breakdown of database Manufacturer’s page, up to date his activities |