| Categories/Criteria | Interviewee 1 | Interviewee 2 | Interviewee 3 |
| Navigation on the website ・ Functioning ・ Presentation |
Fine Good |
Very Easy Alright |
Reasonable Good |
| Rate and driving force for return | Not very often. Email updates about services can be a driving force | Rare visit in search for new product types (search criteria) and new distributors | Once a week to find new distributors |
| Content on the website | Alright | Content is not clear | User-friendly |
| Pricing of the services | Price is value for money with reference to BCP Bronze | Price is expensive with reference to BCP Silver | Very good (BCP Bronze) |
| Numerous ways to find distributors | Websites and agencies | Recommendations and references from colleagues | Search engines (like Google), agencies |
| Competitors of BCP | No use of any other website working on the lines of BCP | No use of any other website working on the lines of BCP | No use of any other website working on the lines of BCP |
| Source of information regarding BCP online services | Recommended by others | Personal contact with MD Sharon Eaton | |
| Reasons for not subscribing/ buying the services | No requirement for finding distributors using BCP | No requirement for finding distributors using BCP | No requirement for finding distributors using BCP |
| Suggestions for improvement | More communication and interaction channels other than LinkedIn and Regular e-mail updates | More information required about the services, incentives/discounts, optional/additional services through news alerts and e-mail updates | Translation of the website in Chinese language |