Assurance & Empathy

・ Ease of Use-Weak

・ Content Quality-Medium (Room for improvement)

・ Price-Medium/High (From the perspective of customers Bronze is medium prised, Silver is high priced)

・ Availability-Good (But lack behind in terms of seeming “local”)

・ Bugs-None

・ E-mail response or call-back to a query-Quick enough

・ Fulfilment (Delivery of orders)-On time (May take up to 24 hours as mentioned on the website)

・ Contact with the company-Possible

・ Personalise-Currently not provided (personalised search results but other than that no other scope for personalisation)

・ Privacy option-Good

・ Security option-Good